Software Services
Satisfying the diversified software needs of marketing strategies that are in a continuous state of evolution is a real challenge. Our implementations are based on knowledge and marketing experience that unites readily available tools with infoLAB’s own library of “open” templates to deliver specialized solutions that directly address your business challenges.
Our long experience has taught us that marketing applications need to constantly evolve. We therefore build in change functionality so scope changes can be implemented easily, cost effectively and quickly This model results in considerably shorter implementation schedules and allows our clients to more rapidly achieve the break-even point for their application investment.
As marketers, we are well aware of the need for continuous innovation. We tackle business problems for our clients with this basic methodology:
Focus on the Business Challenge
- Develop nimble and highly intuitive solutions
- Focus on end-user experience
- 80/20 solution rule for rapid development
- Modular systems approach
- Features added when appropriate as needs continually evolve
- Short-term payback for development to quickly attain profitability
Developing Applications
- Enabling local marketing agents to design, deploy, and monitor marketing programs that target customers and segmented prospects.
- Create advanced online reporting systems that pull point-of-sale data nightly.
- Compile this information into next-day, executive-level dashboard reports that have full drill-down capabilites.
- Provide data-driven micro-sites on behalf of our customers to provide enhanced, meaningful field reporting.
If you have reporting systems that do not address your needs and goals, let us evaluate and recommend better ways to meet your needs.