Marketing Databases

A successful marketing database takes more than just cutting-edge technology. It must enable you to use business intelligence to gain insight and then rapidly plan, execute and analyze operations and promotions aimed at your customer and prospect segments. With infoLAB's extensive and diverse marketing expertise, we build marketing databases that enable:

• Dynamic retention and prospecting programs to increase sales and reduce costs
• Cross-sell and up-sell to best customers
• Increase purchase frequency
• Perform event, trigger or life stage promotions with customized treatments
• Repatriate past good customers
• Leverage the collective knowledge of your best customers to conquest new customers
• Create scorecards to understand key performance measurements such as ROI, loyalty and lifetime value.

We also enhance continuous improvement employing our own library of modular “open” software components to build your data driven applications, reports and campaign management tools, e.g.: executive-level web-based reporting that displays metrics, presents graphic dashboards with supporting drill-down detail.

This flexible approach enables us to construct the applications in support of your continuously evolving business goals. We also have an intimate familiarity with demographic, lifestyle and behavioral consumer data, which pays big dividends in modeling, audience development, trade area and operations analysis.