Database Solutions

At infoLAB we leverage in-house customer information to retain and grow business We further concentrate on the essential components of customer and prospect marketing. Every company's priority is to:

• Retain and grow customers
• Sell more to existing customers
• Acquire new customers

Most vendors take a complex, enterprise-wide approach by attempting to unite departments, technologies, marketing needs, customer touch points and information management. As a result, clients bear a huge initial cost (money and time) for development and implementation.

It simply does not have to be that way.

Our hands-on, "right-fit" approach can deliver an effective solution that is:

• Affordable: You don't pay for overhead or resources you don't need.
• Faster: We build database, web, and analytic solutions to fit your needs and budget, rather than the other way around. We do not impose our "system" on clients.
• Better: Senior staff work directly with clients, providing high-level strategic thinking, innovative solutions and provable ROI. They are expert at providing solid advice and accurate information to clients in a timely, responsive manner.

Our end-to-end strategic database marketing services include:

• Strategic Planning/Consulting
• Systems Engineering, Integration and Operation
• Information Management and Hosting
• Data Augmentation, Enhancement and Sourcing
• Data Mining/Analytics/Research
• Marketing Programs Management
• Media Analysis Evaluation
• Field Marketing Support
• Web-enabled Direct Marketing Systems

We price our systems in a way that does not constrain this evolution - resulting in a much quicker ROI.