List Cleaning

Regardless of where the data originates, infoLAB possesses extensive experience in cleansing the data you capture on your customers, prospects and leads. We offer batch or real-time solutions that fit your needs and budget. Our tool kit includes:

• Address Standardization: Our software tools will standardize and corrects street addresses and perform level 1 address validation.
• Deliver Point Validation (DPV): This software matches your addresses to the USPS database to verify that the address exists – saving you money by eliminating undeliverable mail. In addition, this step is now required to receive postal discounts.
• Coding Accuracy Support System™ (CASS): This software step ensures that your records will qualify for maximum postage discounts for automation mail.
• Address Validation: Using the USPS's Delivery Sequence File Second Generation (DSF2), we can perform level 2 address validations, confirm physical mail delivery points and identify records that need additional corrections.
• Name Correction: We can apply our proprietary conversion tables that will accurately match Bill to William or Bob to Robert, or we can use more complex tools to wed what appear to be disparate names into the first and last name most commonly used by your customer (see CDI).
• Data Consolidation: We offer two highly effective ways for matching and consolidating records. The traditional, cost-effective way of using match keys and algorithms which still is highly productive, or a newer way of matching and consolidating using massive historical consumer databases that use persistent keys to link your records with the most up-to-date and accurate names and address, (see CDI).
• Customer Data Integration (CDI): By matching your records to massive historical consumer databases which contain over 20 years of data. We are able to return a unique customer ID (UCID), on your records which can be used internally across the enterprise for superior data compilation, updating and validation.