Enhancement and Sourcing

Anyone who has read through the list of data elements present on most list compiler's rate cards has been faced with the intimidating task of deciding what is appropriate for their own particular data enhancement project. Choose too many data elements and the cost and effort is prohibitive. Choose too few or inappropriate elements will result in an ineffective implementation that fails to deliver acceptable response.

Our intimate knowledge of this data coupled with our analytic prowess, allows us to create business intelligence. Here are a few sources to consider:

Compiled Consumer Demographic Database

110MM+ national compiled file considered the largest and most comprehensive database compiled on consumers in the U.S. provides considerable depth and breadth on over 100 demographic data elements.

Compiled Consumer Lifestyles and Interests Database

44MM+ national lifestyle file is the premier self-reported consumer lifestyle and interests database.

National Credit Database

160MM+ national credit file for third party processing providing: credit pre-screens and firm offers of credit communication via on and off line communications.

InMarket

The most comprehensive national email database with full postal addresses with over 100 demographics, lifestyles and interests provides true multi-channel media solutions.

AutoTRAX

This self-reported data database contains 7mm records with various vehicle selections such as make, model, year, and vehicle category, coupled with demographics. AutoTRAX Expanded is a national file coupling self-reported data with proprietary models for significant U.S. coverage

Specialty Lists

• Auto Insurance X-Dates
• New Mover Data
• Business Lists