Customer Reach
CustomerReach™ will increase your revenue with service reminders to your customers. Our program improves customer loyalty, frequency of visits, and car counts. Plus, CustomerReach™ requires little to no energy on your part, so you can concentrate on serving the customers it brings your business.
CustomerReach™ targets your primary trade area each month and sends mailings to your existing customers in need of service. Our direct marketing professionals handle each customer contact, providing your business with a thriving stream of customers.
How It Works:
Each month, infoLAB selects the customers who are in need of service based on their previous service history. These customers are sent a personalized postcard informing them of their service need as well as up to six offers that you specify. This is true one-to-one marketing – each customer receives a different message and offer based on what services they require. The result is higher response rates and higher revenue for you.
Data Extraction:
Your customer’s service history is sent to using our exclusive LightSpeed™ Extractor which takes the invoice data straight from your Point of Sale (POS) system with little or no effort on your part. LightSpeed™ works on dozens of POS systems and can be modified to work with virtually any POS system. Click here to find a list of currently supported POS systems.
Service Categories:
Reminders are sent out for many of the most common services. You have the option of sending postcards for any or all of these services:
- Oil, Lube, and Filter
- Brakes
- Alignment
- Tire Rotation
- State Inspection
- 30k/60k/90k Service
- Cooling
- Tune-Up
- Tires
- New Customer Thank-You
- Lapsed Customer Recapture
Outstanding Results:
CustomerReach™ consistently has response rates of over 25% and generate sales of over $xx for every mailed reminder postcards. This makes CustomerReach™ a must-have program for every auto repair shop and tire dealer. We are so confident in the effectiveness of CustomerReach™ we guarantee it.
The results of every mailing are available for you online so that you can track the performance of your programs. Our dealer portal allows you to check results, view a variety of sales tracking reports, change postcards and offers, and update your contact information.
Flexible Creative Options:
You can choose from our extensive library of postcards which can be customized to your location or we can design a card especially for you. To view samples of some of the available postcards, click on one of the links below.